Initiating Public/Private Partnerships to Finance Reproductive Health: The Role of Market Segmentation Analysis

نویسندگان

  • Ruth Berg
  • William Winfrey
  • Karen Hardee
  • Jeffrey Sine
  • Volkan Cakir
  • Nancy McGirr
  • Don Levy
  • Maureen Clyde
چکیده

....................................................................................................................................................................v INTRODUCTION.........................................................................................................................................................1 WHY DO MARKET SEGMENTATION ANALYSIS?.....................................................................................2 WHAT IS MARKET SEGMENTATION ANALYSIS? ....................................................................................2 MARKET SEGMENTATION ANALYSIS IN PRACTICE.............................................................................4 CONCLUSION.............................................................................................................................................................12 REFERENCES .............................................................................................................................................................13

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تاریخ انتشار 2000